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JFAM MEDIA MARKETING
JFAM MEDIA MARKETING 202503284361 (003786255-K)
SSM
Business Nature:

Services

Sunway RTS Project: A Strategic Transit-Oriented Development in Johor Bahru City Centre - JFAM MEDIA MARKETING

Sunway RTS Project: A Strategic Transit-Oriented Development in Johor Bahru City Centre

16-Dec-2025

The Sunway RTS Project is widely regarded as one of the most strategically located property developments in Johor Bahru city centre, driven by the upcoming Johor Bahru–Singapore Rapid Transit System (RTS) Link. Positioned directly next to the Bukit Chagar RTS Station, the project represents a new generation of transit-oriented development (TOD) aligned with Johor’s long-term urban planning and cross-border economic growth.

The RTS Link is expected to dramatically shorten travel time between Johor Bahru and Woodlands North, Singapore, enabling seamless daily commuting across the border. This enhanced connectivity is a key factor behind the strong demand for properties within walking distance of the RTS station, placing the Sunway RTS Project in a prime position to benefit from this major infrastructure upgrade.

Developed by Sunway Group, one of Malaysia’s most established and reputable developers, the project features a fully integrated mixed-use concept. It combines residential units, retail outlets, commercial spaces, lifestyle amenities, and hospitality components within a single, highly accessible precinct. This integrated design enhances liveability while supporting long-term rental sustainability.

From an investment perspective, the Sunway RTS Project is expected to attract strong rental demand from Singapore-based professionals, cross-border commuters, and expatriates seeking a cost-efficient yet well-connected living environment. Historically, properties located near major transport hubs enjoy higher occupancy rates, stronger tenant profiles, and more resilient rental yields, especially in high-traffic urban locations.

The project’s appeal is further strengthened by the Johor–Singapore Special Economic Zone (JS-SEZ) initiative, which aims to boost bilateral trade, encourage foreign investment, and accelerate business activity in southern Johor. As multinational companies and service providers expand operations in the region, demand for centrally located, transit-linked residences is expected to rise steadily.

Beyond rental performance, the Sunway RTS Project also offers long-term capital appreciation potential. Limited land availability in Johor Bahru’s city core, combined with continued infrastructure investment and increasing population density, creates a favourable environment for price resilience. Developments that integrate transport connectivity, commercial activity, and lifestyle facilities are increasingly viewed as future-proof assets in evolving urban markets.

As Johor Bahru continues its transformation into a regional gateway city, developments along the RTS corridor have become a focal point for both local homebuyers and international investors. The Sunway RTS Project stands out as a landmark development that reflects the future of city living—where accessibility, integration, and connectivity are the primary drivers of long-term value.

 
Main Office

JFAM MEDIA MARKETING 202503284361 (003786255-K)
Suite No. 9.1, Level 9, Menara Pelangi, No. 2, Jalan Kuning, Taman Pelangi, 80400 Johor Bahru, Johor, Malaysia.

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Website: https://www.mymalaysiaprop.com
Website: https://mymalaysiaprop.newpages.com.my/
Website: https://mymalaysiaprop.onesync.my/

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