DUO EXPRESS (M) SDN BHD use sublimation printing to produce batik-inspired shirts, blending modern technology with traditional designs - Duo Express (M) Sdn Bhd
Sublimation is a digital printing method that transfers vibrant, detailed patterns onto fabric using heat and pressure. While this approach differs from the traditional wax-resist dyeing process, it allows for faster, cost-effective production and intricate designs. Here are key examples and insights:
Combines batik motifs with modern fashion using sublimation printing. Their shirts feature bold, colorful designs inspired by Malaysian flora, fauna, and geometric patterns.
Market: Targets younger, urban consumers seeking affordable, trendy batik-style corporate shirt or collar t shirt clothing.
Sublimation Batik vs. Traditional Batik: Key Differences
Aspect
Sublimation Printing
Traditional Batik
Technique
Digital ink transfer using heat.
Wax-resist dyeing with canting or cap.
Design Complexity
High detail, unlimited colors, gradients.
Limited by manual wax application and dye steps.
Cost & Time
Faster, cheaper for mass production.
Labor-intensive, time-consuming, higher cost.
Authenticity
Batik-inspired prints (not authentic batik).
Certified as cultural heritage (UNESCO).
Fabric Feel
Smooth, synthetic blends (polyester).
Natural fabrics (cotton/silk) with wax texture.
Why Sublimation in batik is Gaining Popularity
Affordability: Sublimation shirts are cheaper than handmade batik.
Durability: Prints resist fading and are wash-friendly.
Customization: Easy to create personalized designs or small batches.