Combines batik motifs with modern fashion using sublimation printing. Their shirts feature bold, colorful designs inspired by Malaysian flora, fauna, and geometric patterns.
Market: Targets younger, urban consumers seeking affordable, trendy batik-style corporate shirt or collar t shirt clothing.
Sublimation Batik vs. Traditional Batik: Key Differences
Aspect | Sublimation Printing | Traditional Batik |
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Technique | Digital ink transfer using heat. | Wax-resist dyeing with canting or cap. |
Design Complexity | High detail, unlimited colors, gradients. | Limited by manual wax application and dye steps. |
Cost & Time | Faster, cheaper for mass production. | Labor-intensive, time-consuming, higher cost. |
Authenticity | Batik-inspired prints (not authentic batik). | Certified as cultural heritage (UNESCO). |
Fabric Feel | Smooth, synthetic blends (polyester). | Natural fabrics (cotton/silk) with wax texture. |
Why Sublimation in batik is Gaining Popularity
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Affordability: Sublimation shirts are cheaper than handmade batik.
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Durability: Prints resist fading and are wash-friendly.
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Customization: Easy to create personalized designs or small batches.