职位	Marketing Manager
职位等级	经理
职业类型:	营销/业务开发
学历	学士学位/深造文凭/专业学位
职业性质
职业说明	* Develop and execute marketing strategies aligned with company goals and brand direction * Strengthen brand awareness and maintain consistent brand identity across all platforms * Identify market trends, customer behavior, and competitor activities to support business growth * Plan and manage marketing campaigns across social media, digital advertising, and online platforms * Oversee content creation, social media management, and promotional activities * Monitor campaign performance and optimize marketing strategies to improve engagement and ROI * Develop marketing initiatives to support sales growth across retail and online channels * Work closely with Sales and Operations teams to align campaigns with business objectives and promotions * Support customer acquisition, retention, and lead generation activities * Build and manage partnerships, sponsorships, and collaborations with external partners and influencers * Coordinate events, campaigns, and collaboration activities to increase brand visibility and engagement * Conduct market research and analyze customer insights to improve marketing performance * Prepare reports on campaign results, KPIs, and overall marketing effectiveness * Use data-driven insights to improve future marketing strategies * Manage marketing budgets and ensure effective allocation of resources * Monitor marketing spending to maximize ROI and campaign efficiency * Lead and guide the marketing team in executing marketing activities and campaigns * Collaborate with internal departments and external agencies to ensure smooth campaign execution * Encourage creativity, teamwork, and continuous improvement within the team * Perform any other duties and responsibilities as assigned by the Superior/Management from time to time
工作地点	槟城
其它工作地点	-
工作经验	2
年龄	-
月薪	-
技能要求	* Bachelor’s Degree or higher in Marketing, Business Administration, Communications, or related field * Minimum 2 years of experience in marketing, branding, or digital marketing * Experience in retail or e-commerce industry is an advantage * Strong knowledge of digital marketing, social media management, and advertising platforms * Experience managing marketing campaigns across online and offline channels * Familiar with Meta Ads, TikTok Ads, Google Ads, SEO, and analytics tools is an advantage * Good understanding of branding, content marketing, and customer engagement strategies * Excellent communication, presentation, and interpersonal skills * Strong leadership and team management abilities * Able to work closely with cross-functional teams and external partners * Strong analytical, problem-solving, and decision-making skills * Ability to analyze market trends, campaign performance, and customer insights * Results-driven mindset with the ability to achieve marketing KPIs and business objectives * Creative, proactive, and highly organized * Able to work in a fast-paced environment and manage multiple projects simultaneously * Strong time management and attention to detail * Independent, responsible, and able to work under pressure