2025 Complete Guide to Shop Exterior Signboard Design & Installation: Size, Lighting & Legal Requirements (Must-Read for Malaysia)

In Malaysia, shop exterior signboards are not only essential for attracting customers but also serve as key indicators of brand identity and professionalism. However, each local city council has clear requirements regarding signboard dimensions, installation height, lighting brightness, and safety standards.

With the latest 2025 regulations, city councils in Kuala Lumpur (KL), Selangor, Penang, Johor Bahru (JB), and other areas have set explicit rules for exterior signboards. This guide covers major PBT (local authorities) signboard standards, along with practical compliance and design tips, helping businesses create visually appealing, safe, and legally compliant signage that boosts brand exposure.
 

Overview of Malaysia’s Local Government Signboard Regulations

Exterior signboards are regulated by local authorities (PBT, such as Majlis Bandaraya or Majlis Perbandaran) under the Town & Country Planning Act, building regulations, and advertisement by-laws. These regulations govern signboard dimensions, design, language usage, and lighting.

• DBKL (Kuala Lumpur): Regulations include the Advertisements (Federal Territory) By-Laws 1982 and Local Government Act 1976, focusing on language prioritization and illuminated signage compliance.
• MBPJ (Petaling Jaya): The council website provides detailed application guidelines, including submission process, required documents, and language standards.
• MBSJ & MBJB: Enforce strict rules for traffic safety, nighttime lighting, and digital signboards.

In recent years, enforcement has intensified. Non-compliant signboards—such as those with incorrect language ratios or excessive LED brightness—face fines or removal. For example, DBKL issued notices in 2024 to shops whose signboards did not meet the required Malay font size ratio.
 

Major PBT Signboard Size & Lighting Regulations (2025)

The table below summarizes key exterior signboard regulations for major local authorities:

LED / Illuminated Sign Compliance

1. Brightness & Night Impact

According to MBSJ guidelines, LED signboards and lightboxes must control brightness to avoid affecting drivers (mengganggu pemanduan). Excessive brightness, direct lighting, or glare may be rejected or require adjustments. Submit technical specifications of LED modules and beam angles when applying.
 

2. Dynamic Content & Flashing Limitations

Advertisements should not use rapid flashing or blinking. Digital screens or videos that flash frequently may be denied approval. Designers are advised to include static display periods or fade effects to reduce visual distractions for drivers and pedestrians.
 

3. Language & Text Proportion (Applicable for LED Signs)

DBKL mandates that Malay text must be the primary language and larger than others. For registered company names in other languages (e.g., English or Chinese), the original name may remain, but supplementary information must be in Malay. Include DBP (Dewan Bahasa & Pustaka) verification letters for compliance.
 

4. Electrical & Safety Checks

Large LED structures or lightboxes must have structural safety certification and electrical schematics. Post-installation PBT inspection is recommended, and documents should be retained for future audits.
 

Application & Practical Compliance Tips

1. Pre-Submission Consultation: Engage PBT early with draft designs to clarify size, brightness, and structural requirements.
2. Language & Visual Verification: Submit designs to DBP for text and proportion verification before applying.
3. Structural & Installation Preparation: Large or projecting signs must have structural drawings and certification from a registered engineer.
4. Electrical Declaration: All LED signs or lightboxes must be wired by certified electricians, with electrical schematics and permits included.
5. Complete Documentation: Applications should include site plans, front/side design drawings, text layout (including Malay version), landlord consent, permit fees, and structural diagrams.
6. Maintenance & Compliance: After approval, regularly inspect the signboard structure and lighting. Retain permits and documents for PBT inspections.

Typical Cases & Risk Alerts

• Language Non-Compliance: In 2024, DBKL issued notices to shops using English/Chinese fonts larger than Malay text.
• Traffic Safety Risks: Projecting signs at corners may obstruct driver visibility; MBSJ strictly prohibits such placement.
• Application Rejection or Fines: Non-compliance with size, brightness, or language standards may result in denial of approval or mandatory removal.

FAQ

1. Can signboards use mirrored or reflective materials?

Yes, but reflectivity must be controlled. Excessive reflection may distract drivers or pedestrians. Some PBT may request material samples and reflectivity tests.
 

2. Are there restrictions on nighttime lighting?

Certain cities set limits to reduce light pollution and avoid disturbing residents. Always check PBT guidelines and specify lighting schedules in your application.
 

3. Do I need to reapply if updating signboard content?

If only text or images are updated without changing structure, size, or lighting, reapplication is generally unnecessary. However, changes affecting brightness or occupied space require approval.
 

4. How long does signboard approval take?

Approval timelines vary by PBT, typically 2–8 weeks. Submitting complete documents and pre-consultation usually speeds up the process.
 

5. Are there fire or environmental requirements for signboard materials?

Some PBT require fire-rated materials, especially for large LED boxes or projecting signs. Using eco-friendly or recyclable materials can improve approval chances and enhance your brand’s environmental image.
 

 Build a Compliant, Eye-Catching Exterior Signboard & Stand Out!

Our team specializes in Malaysia’s chain stores and retail exterior signage, offering:

• Custom LED / 3D sign design and material recommendations
• Full PBT application guidance for legal compliance
• Nationwide installation & maintenance services, ensuring brand consistency

Whether your store is in KL, Selangor, Penang, Kuantan, or JB, we help you achieve high-visibility, compliant, and impactful exterior signage that attracts customers and enhances brand influence.

Contact us now for a free consultation and professional design & approval plan!

Disclaimer: Information provided is for reference only. We do not bear responsibility for any inaccuracies or consequences arising from its use.