There are many advertising platforms in the market where companies reach their customers via this platform such as TV, Radio, Theater. Nowadays there are many modern advertising techniques such as Google and Facebook. If you aware Yellow Pages and Newspaper also contributed a lot in the advertising industry but it has absolute lately due to emerging of the modern platform.
How about signage or signboard? It’s a traditional way of branding or visible your product. Do you think it still has the impact to attract customers? Yes! It is! Although it’s a traditional method being in the industry from the beginning of the advertising it still considers as the most effective method of advertising of your company.
You can invest millions of dollars in your business but if you never invest in advertising people wouldn’t know about your product although you have a great product in the world. Especially signboard/signage plays a bigger role in advertising product/ Show direction/ visibility and many more.
According to research done by FedEx, 7 out of 10 people thinks that signage reflects the quality of a business and their product. Usually, new conversion came from the new customer by looking at the signboard, it could be a motorist or someone passing by your shop. Imagine if you have a restaurant and someone passes by your shop. Most probably they will visit your shop when you have a signboard with a great display.
When you have decided to design a signboard you will need to examine several things to effectively attract the customer. Poor design could cause your company to have a bad image and also less conversion. Conversion means the number of people take action after looking at your signboard advertisement.
