Introductory Rednote Training Session

Why Learn Xiaohongshu (Rednote)?

Xiaohongshu (Rednote) has become a key entry point for consumer decision-making.
No matter whether it’s food, fashion, lifestyle, or daily use, the first reaction of many users is — search it on Xiaohongshu first.

Learning Xiaohongshu is not just about understanding a social platform, but about mastering one of the most cutting-edge methods of marketing and brand building.
 

1. Xiaohongshu is the gathering place for young consumers

• The majority of users are between 18–35 years old, the group with the strongest spending power and the highest willingness to try new products.
• They value authentic experiences and word-of-mouth content, and Xiaohongshu is a community built on “seeding” (recommendation-driven sharing).

2. Xiaohongshu influences consumer purchasing decisions

• Over 70% of users decide whether to purchase after searching on Xiaohongshu.
• Compared to other platforms, Xiaohongshu users prefer to “do their homework before buying”, which means high-quality content directly drives sales conversion.

3. Xiaohongshu is a must-have battlefield for brands

• Many major brands (skincare, beauty, fashion, F&B, etc.) already consider Xiaohongshu an essential promotion channel.
• Local SMEs and entrepreneurs can also use Xiaohongshu to quickly build a professional image and boost market credibility.

4. Xiaohongshu’s rapid rise in Malaysia

• Xiaohongshu’s user base in Malaysia is growing rapidly, especially among the younger demographic. It has become an important channel for them to seek lifestyle inspiration and consumption information.
• Increasingly, local users are searching for restaurants, beauty, travel, fashion and other recommendations on Xiaohongshu, making it a golden opportunity for local brands and businesses to increase exposure and influence.
• For SMEs, moving early allows you to capture consumer mindshare ahead of competitors.

5. Xiaohongshu provides sustainable traffic and monetization

• Unlike short-term ads, high-quality posts on Xiaohongshu can continuously generate traffic and visibility.
• By combining organic operations with ad campaigns, businesses can build a long-term, stable customer acquisition channel, making their business more competitive.

Course Content:

• Platform fundamentals + how to prevent traffic restriction
• Professional account positioning + advertising features
• Seeding marketing + search marketing
• Traffic redirection + monetization strategies
• Influencer marketing on Xiaohongshu
• Basic “French Fries” ads + advanced Spotlight ads
• Dandelion Ads
• Hands-on practice and execution