Top 30 Chinese Universities for Advertising Studies (Shanghai Ranking)
Advertising StudiesShanghai Ranking
Rank
University Name
1
Fudan University
2
Peking University
3
Renmin University of China
4
Communication University of China
5
Wuhan University
6
Nanjing University
7
Xiamen University
8
Jinan University
9
South China University of Technology
10
Huazhong University of Science and Technology
11
Sichuan University
12
Shenzhen University
13
Hunan University
14
Soochow University
15
Shanghai University
16
Minzu University of China
17
Zhengzhou University
18
Nanjing Normal University
19
Hubei University
20
Hunan Normal University
21
Shanghai Normal University
22
Jilin University
23
Northeast Normal University
23
Nanchang University
23
Shanghai International Studies University
26
Zhejiang University of Technology
27
Guangxi University
28
University of Shanghai for Science and Technology
29
Hebei University
30
Lanzhou University
Introduction to Advertising Studies
Advertising studies encompasses not only ad creation, copywriting, visual design, and communication strategies, but also consumer psychology, brand building, and data marketing.
Core courses include: Advertising Planning and Creativity, Consumer Behavior and Market Research, Advertising Psychology and Brand Communication, New Media Advertising and Integrated Communication, Digital Advertising and Data Analysis.
Career Prospects
Advertising Agencies / Creative Studios: Copywriting, Planning, Media, Public Relations
Media Platforms: Content Operations, Ad Placement, New Media Planning
Self-Media Entrepreneurship: Blogger, Video Creator, KOL Assistant
Academic and Research: Communication Research, Advertising Education, Data Communication
Tips for International Students
Language of Instruction: Most courses are taught in Chinese, though some universities offer English-taught programs or international classes.
Portfolio Bonus: If you have design, video editing, or creative copywriting work, it can serve as supplementary application materials.
Scholarship Opportunities: You can apply for Chinese Government Scholarship, Confucius Institute Scholarship, and university-specific scholarships.
Recommended for: Students who are creative, have strong communication skills, and are visually sensitive.
Why Study Advertising in China?
Mature Industry Environment: China's advertising industry is globally leading, especially in digital advertising.
Rich Internship Resources: Many universities partner with BAT companies and 4A advertising agencies, offering numerous internship opportunities.
Cross-Cultural Communication Platform: There's high demand for bilingual advertising talent, especially in international brands and companies expanding overseas.
What E-Square Provides:
Advertising/Media Program Selection and Positioning
Advertising Portfolio Guidance (Optional Service)
Chinese/English Taught Program Application Guidance
Scholarship Planning and Interview Coaching
Study Abroad Settlement, Accommodation, and Visa Services
Contact ESquare consultants immediately for personalized advertising studies abroad plans and scholarship information: