Top 30 Chinese Universities for E-Commerce Major
E-Commerce
Digital Marketing
| Rank | University Name | Location |
|---|---|---|
| 1 | Xi'an Jiaotong University | Xi'an |
| 2 | University of International Business and Economics | Beijing |
| 3 | Xiamen University | Xiamen |
| 4 | Nanjing University | Nanjing |
| 5 | Shanghai University of Finance and Economics | Shanghai |
| 6 | Central University of Finance and Economics | Beijing |
| 7 | Southwestern University of Finance and Economics | Chengdu |
| 8 | Wuhan University | Wuhan |
| 9 | Dalian University of Technology | Dalian |
| 10 | Dongbei University of Finance and Economics | Dalian |
| 11 | Hunan University | Changsha |
| 12 | Zhejiang Gongshang University | Hangzhou |
| 13 | Southeast University | Nanjing |
| 14 | Harbin Institute of Technology | Harbin |
| 15 | Jinan University | Guangzhou |
| 16 | Zhongnan University of Economics and Law | Wuhan |
| 17 | Tianjin University | Tianjin |
| 18 | Capital University of Economics and Business | Beijing |
| 19 | Nanjing University of Finance and Economics | Nanjing |
| 20 | Beijing Jiaotong University | Beijing |
| 21 | Donghua University | Shanghai |
| 22 | University of Electronic Science and Technology of China | Chengdu |
| 22 | Shanghai University of International Business and Economics | Shanghai |
| 24 | Anhui University | Hefei |
| 24 | Guangzhou University | Guangzhou |
| 24 | Huaqiao University | Quanzhou |
| 27 | Hefei University of Technology | Hefei |
| 28 | Beijing University of Posts and Telecommunications | Beijing |
| 29 | Jiangxi University of Finance and Economics | Nanchang |
| 29 | Nanjing Audit University | Nanjing |
1
Xi'an Jiaotong University
2
University of International Business and Economics
3
Xiamen University
4
Nanjing University
5
Shanghai University of Finance and Economics
6
Central University of Finance and Economics
7
Southwestern University of Finance and Economics
8
Wuhan University
9
Dalian University of Technology
10
Dongbei University of Finance and Economics
11
Hunan University
12
Zhejiang Gongshang University
13
Southeast University
14
Harbin Institute of Technology
15
Jinan University
16
Zhongnan University of Economics and Law
17
Tianjin University
18
Capital University of Economics and Business
19
Nanjing University of Finance and Economics
20
Beijing Jiaotong University
21
Donghua University
22
University of Electronic Science and Technology of China
22
Shanghai University of International Business and Economics
24
Anhui University
24
Guangzhou University
24
Huaqiao University
27
Hefei University of Technology
28
Beijing University of Posts and Telecommunications
29
Jiangxi University of Finance and Economics
29
Nanjing Audit University
Program Overview
- E-Commerce is an interdisciplinary major that integrates management, computer science, information systems, marketing, and finance. It focuses on studying how to organize and manage commercial activities in a network environment. The program emphasizes not only platform technology development but also operational strategies, data analysis, and customer relationship management capabilities.
Core Courses
- Introduction to E-Commerce
- Digital Marketing
- Data Analysis and Data Mining
- Mobile Commerce and New Media Operations
- E-Commerce Platform Technology (Taobao, JD, Cross-border E-commerce platforms)
- E-Commerce Law and Payment Systems
- ERP and Supply Chain Management
- Cross-border E-commerce Practice
- UI/UX Design and User Behavior Analysis
Research Directions
- Cross-border E-commerce and International Trade
- Big Data and User Profile Analysis
- E-Commerce Platform Operations and Strategy
- Network and Mobile Payment Security
- E-Commerce Supply Chain and Smart Logistics
- Digital Marketing and New Media Management
Career Prospects
- E-Commerce Platform Companies (Alibaba, Pinduoduo, JD, Douyin E-commerce)
- Brand E-Commerce Departments (Li-Ning, Huawei, Xiaomi self-operated e-commerce)
- Cross-border E-commerce Companies (SHEIN, AliExpress, Lazada)
- Logistics and Payment Platforms (SF Express, Cainiao Network, Alipay)
- Data Analysis and Market Research Companies
- Entrepreneurship (Micro-business, Live Streaming, E-commerce Agency Operations)
Recommended Cities for Employment
- Hangzhou (Alibaba headquarters, strong e-commerce atmosphere)
- Shenzhen (Cross-border e-commerce, manufacturing + e-commerce integration)
- Guangzhou (Live streaming e-commerce, white-label export market)
- Beijing (Many tech companies and platform headquarters)
- Shanghai (Concentration of e-commerce operations talent)
- Xiamen (Cross-border e-commerce hub)
Contact ESquare consultants immediately for personalized E-Commerce major study abroad plans and scholarship information:
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