Our Story

SONS 21 began during the pandemic lockdown with a simple mission: to solve real household cleaning problems.
Originally planned as an online grocery store — reflected in our shopping cart logo — the brand took a new direction when our first product was created to remove stubborn cement stains found in an old apartment.

What started as a single, effective cleaning solution quickly grew into a full household cleaning brand. In the early days, everything was done by hand: repacking products, filming demos with a phone, managing online platforms, and delivering orders. The results spoke for themselves, and customers began to trust the brand for its effectiveness and honesty.

Today, five years later, SONS 21 has grown into a trusted Malaysian cleaning brand with a full range of solutions for homes and families. We continue building on the same foundation we started with — practical products that truly work, created with care, and delivered with integrity.

SONS 21 is still growing, and our mission remains clear:
to make everyday cleaning easier and more effective for every household.