Roadside billboards are large outdoor advertising structures strategically placed along highways and busy roads to capture the attention of passing motorists and pedestrians. They offer prime real estate for businesses and brands to showcase their messages, products, or services to a wide audience. With their prominent placement and large format, roadside billboards effectively increase brand visibility and drive customer engagement. Their impact lies in their ability to deliver high exposure and convey messages quickly and succinctly, making them a powerful tool for outdoor advertising campaigns.