In October 2023, local carmaker Proton sold 12,772 vehicles, bringing its total sales this year to 129,604 vehicles. Proton's sales data for the first half of the year have increased by 12.3% over 2023. In October, Proton's monthly sales increased by 4.4% compared to September.

Given that the automobile industry has sold over 645,000 units this year, Proton calculates that its market share as of this writing is 20.1%. After being on the market for 36 months and selling 100,210 units, Proton's small SUV, the Proton X50, has also surpassed 100,000 sales.

Regarding Proton's model sales thus far this year, the Saga stands as the brand's best-selling vehicle with 57,806 sold. The X50, which has sold 26,981 units, is followed by the Persona (20,655 units), the X70 (9,705 units), the Iriz (6,633 units), the X90 (3,914 units), and the Exora (3,910 units).






October marked the end of the Exora's production run, which saw 196,583 units produced, still exceeding the X90's sales revenue. According to Proton, 2023 saw an 11.5% increase from 2022 despite the Exora's remaining assets. It is evident from this, according to Proton, that many customers find value in the Exora's blend of useful features and functionality.

Roslan Abdullah, Chief Executive Officer of Proton Edar, stated: "Proton has benefited from these market conditions and we are continuing to outpace TIV growth as our sales have increased by 12.3% this year." This is true even though the business responded to certain recent difficulties by acting swiftly and forcefully. In the last two months of 2023, we anticipate surpassing our goals as we get ready to launch additional new models and set up the business for success in 2024.