The upgraded Yaris 'IMP' with additional features, including a 9.0-inch touchscreen head unit and wireless charger, was unveiled by UMWT last month. With the 'Dare to Live: Amp Up Your Vibe' motto and a starting price of RM88,000, UMWT is aiming to attract Gen Z shoppers with the Yaris. The 1.5L B-segment hatchback is available in E and G variants and has seen sales of 60,300 units since this generation debuted in 2019.
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A new Toyota MY app, which combines the functionality of the Toyota Drive and Toyota 24Seven applications into one, was also recently released by the business. With the use of an app that can be downloaded from the App Store for iOS or Google Play for Android phones, owners can now check their car information, schedule service appointments, request 24-7 roadside assistance, and find a Toyota outlet all from one convenient location. The app allows you to stay up to speed on the most recent Toyota news and promotions.
We have continued to update and develop our products in order to satisfy customer expectations of Toyota, such as with the most recent Toyota Yaris, which embodies the company's motto. Gen Z drivers who place a high value on style, self-expression, and social standing are the target market for the Yaris IMP. The new Yaris offers greater driving comfort and peace of mind on every trip, thanks to its beautiful exterior design, cutting-edge technology, and Toyota Safety Sense features, according to UMWT President Datuk Ravindran K.
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Furthermore, he continued, "Our corporate philosophy of kaizen, or continuous improvement, inspires us to go beyond designing cars that satisfy driver needs and to also focus on elevating the overall Toyota customer experience and touchpoints, which we see reflected in our new Toyota MY app."