In August 2023, Proton delivered a total of 13,955 vehicles for both domestic and international markets. Due to this, it has sold 104,602 units so far this year, which is 17,121 units, or 19.6%, more than it did during the same time last year.

Proton has also managed to cross the 100,000 unit barrier for the sixth year in consecutive years in 2023, one month earlier than it did in 2022. Four models are still leading YTD sales for each segment out of the 13,955 automobiles that were sold last month.

Included in this is the Proton X90, which has led the D-segment SUV category's sales both monthly and year to date. The Proton X90 has sold a total of 2,944 units since its launch in early May of this year, making it the best-selling D-segment SUV. In August, 719 units of the X90 were sold, and 2,944 units have been sold overall since the X90's launch.



With 2,558 automobiles leaving Proton's showroom floors in the month of August, the brand's B-segment SUV, the Proton X50, has also maintained its position as the B-segment SUV market leader. Its YTD sales total of 22,750 vehicles makes it the best-selling SUV overall as well as the best-selling SUV in its class.

On the other hand, the Proton X70 sold 1,002 vehicles at the month's ending. With sales of 7,999 vehicles so far this year, it was the third best-selling vehicle in its segment last month.



The Proton Saga, one of the company's most recognizable products and its best-selling model once more in August, has seen its greatest monthly sales total since 2023 with 6,585 vehicles sold. For a third straight month, it is now the second-best-selling A-segment sedan in Malaysia.
Sales of The Saga have been reported at 45,836 units YTD, up 34.2% from the same period.



In terms of sales of its B-segment sedan, the Proton Persona, the company sold 2,028 units of it in August, contributing to its YTD number of 16,561 vehicles, and placing it as the third best-selling B-segment sedan last month. Its YTD figure is also 72% more than the record it set in the same period previous year.

The Proton Iriz, the hatchback twin of the Persona, had a rise in sales for the month of August, with 654 units of it leaving Proton's showroom floors over the course of the month. The B-segment hatchback, on the other hand, has seen YTD sales total 5,362 units, which is 50.3% more than the same period last year .



In August, 409 Proton Exora C-segment MPVs were sold, according to the national automaker. This helps it maintain its position as the best-selling vehicle in its segment, contributing to its YTD total of 3,150 cars.

Roslan Abdullah, the chief executive officer of Proton Edar, anticipates that the company's 2022 record for total industry volume (TUV) would be broken. Proton's market share is expected to be 18.8% for the month of August and 20.8% for the year as a whole, according to the brand's TIV for August, which was reported to be 74,200 vehicles. Additionally, Proton said that the company's volume growth continues to outpace its TIV, which is currently anticipated to be 12.2% for 2023.




As Proton and other brands continue to compete for customers, Malaysia's automotive sector, which broke records in volume the previous year, is on track to do so again in 2023. The large number of newly introduced products reflects the upbeat attitude of consumers, and with many more models expected to debut by the end of December, we anticipate that the market will continue to be extremely competitive, according to Roslan Abdullah.

"For Proton, our sales growth is a reflection of how the company's focus on delivering better-quality products together with a premium experience delivered by the 154 3S/4S dealerships in our network, have a favorable impact on customers," says the company. The recent announcement that Proton Test Labs has received ISO 17025 accreditation, along with the company's upcoming entry into the electric vehicle market with smart Malaysia, will serve as a boost to these efforts moving ahead, according to the CEO.