Shanxi hosted cultural tourism promotion event in Kuala Lumpur

Kuala Lumpur , April 14 - Shanxi Provincial Department of Culture and Tourism held a cultural and tourism promotion event in Kuala Lumpur yesterday.

Wang Aiqin, director general of the Shanxi Provincial Department of Culture and Tourism, who attended the event, said that she looked forward to strengthening the cultural and tourism cooperation between Shanxi and Malaysia through this event, promoting the return of tourists from each other, and enhance the bilateral tourism and economic recovery.

Wang Aiqin introduced that Shanxi has a rich history and splendid culture. It is an important birthplace of Chinese civilization and has rich and colorful cultural tourism resources. In recent years, Shanxi's tourism infrastructure has become more and more mature, and it has become more convenient for international tourists to travel to Shanxi. Shanxi is speeding up the construction of internationally renowned tourist destinations, and strives to provide warm and satisfying travel experiences for international tourists, including Malaysian tourists.

She also said that Shanxi will also actively promote Shanxi people to travel to Malaysia and experience the unique tourism charm of Malaysia. Shanxi also supports the cooperation between local travel agencies and Malaysian travel agencies, and supports travel agencies to send tourists to each other, so as to jointly promote the prosperity and development of the tourism industry bilaterally.

Christina Yeo, Undersecretary of Ministry of Culture, Arts and Tourism, attended the event and said that Malaysia is willing to strengthen tourism and cultural exchanges with Shanxi, and hopes that the tourism and cultural circles of the two places will work together to contribute to the development of the cultural and tourism industries of the two countries.

Zhao Changtao, Education Counselor of the Chinese Embassy in Malaysia, Zhang Jiexin, Director of the China Cultural Center (Kuala Lumpur), Sam Chia , CEO of the Malaysian Chinese Tourism Association, Datuk Keith Li Zhongping, President of  China Entrepreneurs Association in Malaysia , and people from the Malaysian tourism industry attended the promotion.