Two powerful tools for effective branding are customized business cards and company calendars. Here’s why you should consider investing in both.
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Choose the Right Dimensions
Standard business card dimensions are 2”x3.5”, typically in a landscape format. While you can opt for unique shapes or folding designs, make sure your card is easy to carry in a wallet or purse. An awkward shape could lead to your card being set aside or forgotten. -
Select an Appropriate Design
The design of your card should represent the maturity and professionalism of your business. Stick to your brand’s color scheme to ensure consistency. For instance, avoid jarring color combinations like bright red and yellow, which may evoke unwanted associations (such as loan advertisements). The right colors will reinforce your brand's identity and influence how customers perceive you. -
Incorporate Your Logo and Graphics
A business card is a direct extension of your brand. Incorporate your logo, consistent fonts, and any other graphic elements that are part of your established brand identity. This ensures the card feels cohesive and professional.
Here’s why you should invest in customized company calendars:
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Constant Brand Visibility
A corporate calendar is a practical, everyday tool. With your logo, contact information, and services displayed prominently, customers are reminded of your business every time they check the date. It’s a simple yet powerful way to stay connected and top-of-mind. -
Cost-Effective Marketing
Calendars are a budget-friendly gift that provides long-term marketing benefits. They appeal to both new and loyal customers, helping you expand your brand's visibility and keep your company in focus throughout the year. -
Promote Core Products
You can use your company calendar to subtly promote your key products or services. By featuring them in the design, customers will get familiar with your offerings in a non-intrusive, visually appealing way. It’s a soft-sell tactic that works wonders over time.