Retail interior design refers to the process of designing and decorating the interior of retail spaces, such as stores, boutiques, and malls. The design aims to create an inviting and visually appealing environment that encourages customers to explore the merchandise and make purchases. Retail interior design encompasses a range of elements, including store layout, lighting, signage, furniture, and decor. The design should take into consideration the target audience, the type of merchandise being sold, and the branding and image of the retailer. Retail interior designers work closely with store owners and operators to create a design that maximizes the use of space, enhances the customer experience, and promotes sales. The goal of retail interior design is to create a space that reflects the brand identity of the retailer, attracts and retains customers, and ultimately contributes to the success of the business.