Google SEM & SEO which is better

Let you understand the difference between SEM & SEO in one minute

first,
[SEM] is Search Engine Marketing #Search Engine Marketing, using the keyword #paid promotion website through Google advertising, the search results will have [Ad]

【SEO】is Search Engine Optimization

So what's the difference between them

1. Time: SEM can be effective immediately; SEO needs to optimize the website & keywords for a long time, generally 3-6 months to be effective
2. Cost: SEM has a high cost, attracting traffic and improving rankings by purchasing keywords/CPC; while SEO costs are low, attracting natural traffic, and can be owned without spending money
3. Ranking : SEM ranks on the upper side; while SEO ranks in the middle/lower
4. Delivery strategy: SEM title cares about and creativity to improve click-through rate, once you stop paying, the traffic will disappear; and SEO title & content need to contain keywords, long-term test which keyword can bring more traffic
5. Competition: SEM needs to place keywords with high competition; while SEO has moderate competition and focuses on long-tail keywords

SEM & SEO both improve the ranking of your website on Google through #optimization, making it easier for #quality customers to find you
In fact, they are also complementary.
Merchants can test keyword effects through SEM to help websites shorten the time to test keywords suitable for SEO
At the same time, the keywords used in SEO, SEM do not need to use the same keywords
#I don't know where to start
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