- [BRIGHT COLORS] Bridgestone's first bright, matte golf ball available in Red, Yellow and Green in addition to classic White.
- [PATENTED DELTA DIMPLE PATTERN] - Enhanced aerodynamics increases the straight distance properties for less drag and smoother airflow
- [ACTIVE ACCELERATION MANTLE] - Increases thrust and higher initial ball velocity at impact.
- [SOFTER CORE] - Gives greater forgiveness and enhanced feel. Designed specifically for players with less than 105 MPH driver swing speeds.
- [BUNDLE UP WITH MULTI-PACKS!] - Never run out of Bridgestone e12s again with multipacks!
The new Bridgestone e12 balls, the newest offering of three-piece surlyn-covered products in the company's average-golfer-targeted ''e'' family of golf balls, embody a technology that seems to turn the typical innovation flow chart on its head. Instead of developing elements for tour-played balls and then retro-fitting them for the paying customers, the e12 puts the rank-and-file first.
Like their decade-long successful predecessor, the e6, the new Bridgestone e`12 Soft and e12 Speed, feature low-compression cores designed to produce lower-spinning balls that provide better distance and straighter flight, or what Bridgestone's Elliot Mellow better describes as ''forgiveness.'' The key to their improved performance over the e6 line, though, is a change in thinking and in the trendline for this category of golf ball
