CEND Golf has just unleashed a fresh lineup of golf apparel, blending performance fabrics with bold, stylish designs for 2024–2025. The new collection emphasizes versatility, inclusivity in sizing, and premium comfort, making it a standout in Malaysia’s golf fashion scene.
Key New Arrivals in the CEND Golf Lineup
- CEND Sport Men T-Shirt Signature Pro (Green) – RM158
- CEND Sport Men T-Shirt Athlete Pro (Black/Yellow) – RM158
- CEND Golf Men Long Pants (New Design 2025) – RM188
- CEND Golf Caps (White 03, Black 03, Trucker Gray/White) – RM88–98
- CEND Golf PROLINE T-Shirt Collection (2024) – RM128 each, available in six colors: Blue, Green, Silver, Pink, Purple, Yellow
Features & Selling Points
- Performance Fabrics: Polyester-Spandex blends for breathability, anti-wrinkle, and anti-shrink qualities.
- Inclusive Sizing: Custom orders available from S to 6XL, ensuring fit for all golfers.
- Combo Deals: Bundled offers like 2 pcs T-shirt for RM200 + free premium magnetic towel (worth RM48).
- Premium Accessories: Magnetic towels, stylish caps, and compression wear complement the apparel lineup.
Market Positioning
| Apparel Type | Price Range | Unique Angle |
|---|---|---|
| T-Shirts (Signature/Proline) | RM128–158 | Performance fabrics, bold colors |
| Long Pants | RM188 | New 2025 design, modern fit |
| Caps | RM88–98 | Trendy, versatile styles |
| Combo Deals | RM200–250 | Value bundles with freebies |
Risks & Considerations
- Stock Availability: Some items are limited or bundled, so supply may fluctuate.
- Brand Awareness: While growing, CEND Golf is still building recognition compared to global golf apparel giants.
- Price Sensitivity: Positioned as premium local apparel; may need strong storytelling to justify value.
Strategic Angle for VK Golf Campaigns
Sanjay, this lineup is ripe for creative branding pushes. You could frame CEND Golf as:
- “Performance Meets Personality” – highlighting bold colors and inclusive sizing.
- “From Tee Box to Trophy” – positioning apparel as tournament-ready gear.
- “Malaysia’s Own Golf Style Revolution” – tapping into national pride and local craftsmanship.
