Potensi Waja Sdn Bhd manufactures Sidekick Displays that help brands capture attention right beside store shelves. Designed for smart secondary placement, our sidekick displays are compact, practical, and built to increase product visibility without taking up valuable floor space.
Placed at the side of gondolas or shelving units, a sidekick display creates an additional selling point where customers are already browsing—making it ideal for promotions, new product launches, and impulse purchase items.
Who is this Sidekick Display best for?
This display solution is suitable for brands and retailers who need compact, high-visibility promotional space in supermarkets, pharmacies, and convenience stores.
- FMCG brands promoting small packaged goods
- Pharmacies & personal care brands highlighting add-on items
- Snack & beverage brands encouraging impulse purchases
- Seasonal campaigns requiring short-term promotional placement
- Retail chains maximizing shelf-side merchandising space
Why choose Potensi Waja for Sidekick Display manufacturing?
A sidekick display must be secure, stable, and properly balanced to perform well in retail environments. Potensi Waja focuses on accurate sizing, stable mounting support, and neat finishing to ensure your display integrates smoothly with existing shelving.
1) Designed to fit retail shelving systems
We customize the width, height, and attachment method based on your store shelving specifications. This ensures proper alignment, secure placement, and easy installation without disrupting regular store layout.
2) Practical structure for real retail use
Our sidekick displays are built using durable materials that maintain shape and stability throughout the campaign period.
- Space-saving vertical design
- Stable mounting and balanced structure
- Clear branding visibility
- Suitable for short-term or recurring promotions
3) Flexible production for small and bulk orders
Whether you need a limited rollout for selected outlets or a large-scale retail campaign, we support structured production planning to maintain consistent quality and finishing across all units.
Common Sidekick Display configurations
Sidekick displays can be configured depending on product type and campaign objective:
- Hook-type sidekick displays for hanging products
- Shelf-type sidekick displays for boxed or bottled items
- Multi-tier sidekick displays for organized stacking
- Bin-style sidekick displays for promotional items
- Branded header sidekick units for stronger message visibility
