SINARAN OFFICE SUPPLY was founded in May 2013 by Edwin Moo and his wife, Ailee Khoo. Edwin has more than 15 years of experience in the office supply industry through his family-owned stationery and book store, Pusat Buku Sinaran.

When setting up his own office, Edwin wanted modern, high-quality furniture with better functionality. However, he found that many available options did not meet his expectations. This inspired him to start his own business, with the goal of providing customers with high-quality office products at affordable prices.