Goldfinch Jewelry Sdn Bhd

Goldfinch Group Berhad, through Goldfinch Jewelry, is a Malaysia-based gold retailer principally involved in the retail of gold jewellery and gold-related products. Established in 2012, the Group has grown into a recognised retail brand with a nationwide presence of more than 65 outlets, supported by an expanding digital and customer engagement ecosystem.

Goldfinch serves a broad customer base by making gold more accessible through a range of jewellery designs, gold products and purity options suited to everyday wear, gifting, savings and special occasions. Its retail model combines product variety, customer service, store accessibility and market-based gold pricing, allowing customers to purchase, trade in, exchange or maintain their gold with greater convenience and confidence.

Beyond retail sales, Goldfinch provides a suite of customer support services, including gold trade-in, buyback and exchange services, as well as jewellery repair and maintenance. These services support customers throughout the lifecycle of gold ownership and help strengthen long-term trust between the brand and its customers.

The Group also undertakes custom-designed gold creations, including bespoke gold bars, corporate gifts, commemorative pieces and specially commissioned gold products for brand collaborations. These projects allow design ideas, cultural themes and corporate concepts to be translated into collectible gold pieces that combine craftsmanship, design value and intrinsic worth. They also give Goldfinch the flexibility to support festive campaigns, brand partnerships, corporate milestones and meaningful customer engagement.

Under the leadership of Chief Executive Officer Khoo Chun Meng, Goldfinch continues to strengthen its retail footprint, brand visibility and customer experience across Malaysia. The Group’s growth is supported by a practical retail strategy focused on accessibility, product relevance, disciplined operations and consistent customer engagement.

As the Malaysian gold retail market continues to evolve, Goldfinch aims to position itself as a trusted, customer-focused gold brand with the ability to serve both everyday consumers and corporate clients. Its focus remains on delivering quality gold products, reliable service and meaningful ownership experiences, while building a stronger brand presence across physical retail, digital channels and selected partnership opportunities.