Offering Authentic Solutions
Driven by Innovation, Centered on People
Our philosophy revolves around people, sincerity, and the fundamentals. We focus on understanding our customers, offering optimum solutions, and providing new experiences through ceaseless innovation to help you lead a better life.

We're reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and challenges to experience more and achieve a better life. We've developed our brand image gradually and consistently to communicate, “Life’s Good.”

We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.

Smart Solutions
Brave Innovation for a Better Life
This optimistic perspective is deeply rooted in our products and influences us in our everyday encounters. The Life’s Good campaign, at its core, is about having a flavor for life and making each moment better through brave innovation and uncompromising experiences. Our vision culminates in smart solutions that fill our days, through products like the Seamless InstaView refrigerator or the LG Styler. Meaningful solutions like UVnano-powered water nozzles or deodorizing steam technology keep us safer and better, and can become reliable confidants for us as we take charge each day.

Optimism for Your Journey
Enriching Life with Every Screen
From the OLED to the QNED, the LG TV lineup is also defined by this life-enriching attitude. Each screen caters to the rich diversity of our unique lifestyles. Some screens will stand by your side in any time and place, some will give you the flexibility you need for more immersion, and some will serve as pieces of art gracing your living space all to remind you of the small blessings we get to enjoy each day. These essential feelings and emotions that fuel the goodness in life serve as core experiences our products strive for.

Seeing the world with optimism is what Life's Good is all about, and we will be with you every step of the way on your brave journey.