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Perodua Sets Ambitious 2023 Sales Goal: Aiming for 325,000 Units with Strong Q4 Performance Predicted - MyCarSearch

Perodua Sets Ambitious 2023 Sales Goal: Aiming for 325,000 Units with Strong Q4 Performance Predicted

09-Nov-2023

With only two whole months left until 2023 comes to an end, Perodua has revised its sales goal for the year, increasing it from the 314,000 vehicles the company initially projected back in January to 325,000 units.

The national automaker's production objective for 2023 has increased in step with the new, higher sales target, reaching 338,000 vehicles.





In a press release, Perodua states that the increased goals are supported by both a strong demand for its cars, particularly the Perodua Axia, the company's most recent model, which was introduced in Malaysia earlier this year, and better parts supply from its vendors.


The new goals are also based on Perodua's "highest ever production and sales performance" from October, when the company delivered 35,111 new cars off its assembly line and 33,836 units to new customers. Comparing the same period last year to this one, the numbers show a staggering 53% growth in production capacity and a 36% increase in sales.





The rise in output was attained using the resources already present in the automotive ecosystem, according to Perodua President and CEO Dato' Sri Zainal Abidin Ahmad, indicating the industry's potential for expansion in both supply and demand.

Even while there are still problems, like the long-term availability of semiconductor chips, we were able to secure enough resources to make this quarter's performance the best in company history, he continued.






Perodua had registered 267,063 automobiles as of the end of October 2023, a 20.2% increase over the same period the previous year. At its Sungai Choh production site, production figures have also increased by 22%, with a total of 280,452 vehicles made so far this year.

In spite of the upcoming economic difficulties, the car industry may be able to maintain this momentum in 2024, which would further improve consumer sentiment. In order to give our clients faster delivery times for their Perodua automobiles, we are currently concentrating on maximizing our potential in both production and sales, Dato' Sri Zainal continued.






 
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