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Parts Avenue Sdn Bhd
Parts Avenue Sdn Bhd 200101004912 (540668-D)
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HPE Global Partner Awards 2025 - Why the Channel Momentum Matters Now - Parts Avenue Sdn Bhd

HPE Global Partner Awards 2025 - Why the Channel Momentum Matters Now

03-Sep-2025

Hewlett Packard Enterprise used its annual partner summit to spotlight the companies helping drive its growth, and to roll out a unified partner strategy that makes it easier for resellers, integrators and distributors to sell HPE’s AI, hybrid-cloud and edge portfolio. The result: clear recognition for top performers and a partner program designed to scale profitable services.

Winners that show where HPE is investing

HPE named dozens of regional and global winners at the 2025 Global Partner Awards, categories ranged from AI Solution Provider of the Year to Distributor of the Year and Hybrid Cloud Solutions Partner. Global winners include World Wide Technology, TD SYNNEX, Orange Business Services and others, each illustrating where HPE sees traction (AI, hybrid cloud, services, and sustainability). 

Why this matters: the companies HPE honors are often the same partners that help customers deploy on-prem AI racks, GreenLake subscriptions, and secure edge installs, so the awards spotlight real deployment trends, not just marketing. 

A simpler, growth-oriented program

Alongside the awards, HPE announced Partner Ready Vantage, a unified partner program that consolidates previous partner tracks into one ecosystem focused on selling, building and servicing across HPE’s full stack. The goal is to make enablement, certification and incentives more consistent, so partners can more quickly create services around Private Cloud AI, GreenLake, and networking. This is a strategic move to accelerate partner-led services revenue. 

Practical benefit for partners: one portal, clearer specialization paths, and incentive structures aligned to high-priority HPE solutions, helpful when customers want turnkey AI, hybrid cloud or managed-edge solutions.

What channel momentum means for customers & buyers

  • Faster deployments: partners with validated expertise and HPE-backed reference stacks shorten time to value for complex projects (AI clusters, hybrid cloud). 

  • Better service economics: distributors and service providers recognized by HPE tend to have supply-chain scale and financing options that reduce procurement friction. 

  • Localized capabilities: regional award winners reflect HPE’s global reach, buyers can find certified partners near them for compliance, local support, and managed services. 

Quick takeaways for IT leaders 

  1. Use award lists as a short-list - when selecting integrators, prefer partners HPE recognizes for the capability you need (AI, hybrid cloud, networking).

  2. Ask about Vantage specializations - partners with Vantage certifications will likely be faster to onboard and better supported. 

  3. Confirm reference deployments - award badges are useful, but always request case studies or reference customers in your industry. 

HPE’s Global Partner Awards and the Partner Ready Vantage program aren’t just ceremonies and badges, they’re signals. They show where HPE expects customer demand (AI, hybrid cloud, edge, services) and which partners are best placed to deliver it. For buyers, that makes the HPE partner ecosystem a practical starting point when you need vendor-validated expertise and predictable outcomes.

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