Our prime intention is to bring added value to the brand (The Face^®) and foster the importance of F-numbers in the Asia-Pacific market. Asia is one of the hotspots for foreign firms to do commercial activities. FACE ASIA will be the focal point of contact as liaison office in Malaysia to link between the head office (The Face^®) to study the market in Asia-Pacific and disseminate the information to the parent company (The Face^®).

Secondly, FACE ASIA will ensure that F-numbers are easy to interpret and follows the worldwide standard set by ASTM & ACI international. Currently, these are the types of floor specifications used in the market.  Qlassic (MY), Straightedge, Conquas (SG), TR34 (UK), DIN (GER) & the F-numbers. Over the years, some of these floor measurement standards were wrongly conveyed and manipulated into the market. As a result, there were many flooring issues encountered in the projects. For example, FACE ASIA discovered a recent floor measurement dispute using TR34 standard. (Refer to appendix 1 & 2 for wrong specification quoted using TR34).

Thus, FACE ASIA will pave the way to ensure the F-numbers outweigh such error by using appropriate tools and techniques. Furthermore, FACE ASIA will continuously conduct and demonstrate with many research and instill that F-numbers is the one of the best solutions when it comes to floor measurements. FACE ASIA will set a linear direction in Asia-Pacific for F-numbers and ensure firms are cultured and edify that F-numbers measurement will minimize disputes.

In a recent Golden Trowel Award in Shanghai, there were many query received on F-numbers and Dipstick device. FACE ASIA believe and confidently assure that this will be the best time to penetrate and create the best atmosphere for (The Face^®) brand.