Visual Storytelling - Creating More Persuasive Presentation Slides

Introduction

Presentations are critical to selling your ideas and driving people to action, yet most fail to connect with their audience due to distracting visuals and poorly displayed data. When this happens, you're almost guaranteed to lose your audience's attention and worse, your one shot at being heard. This course will teach the participants to use impactful visual and evocative storytelling techniques in creating more persuasive presentation slides.

Course Objectives

Participants will be able to captivate and influence their audience through using effective visuals in any presentation with the followings:

• Order ideas, information as well as data in a logical and structured way
• Utilize words and images succinctly, powerfully and accurately
• Communicate information and data effectively
• Create aesthetically pleasing design

Key Content

Module 1: The visual storytelling way in presentation

• The continuum of presentation
• Slides with impact
• The presentation design process

Module 2: Structure - message focused content

• Prepare for your audience (who)
• Objective is the key (why → what)
• Plan and structure the flow (how)

Module 3: Visual - show, not tell

• Less is more (chunking of complex information)
• Why visual is important?
• Select effective visuals

Module 4: Design - maximize the impact

• Visual perception (placement of elements creates meaning)
• Visual hierarchy (build focus and clarity)
• Neuro-presentation design techniques

Module 5: The application - putting all together

• Applied walkthrough

Target Audience

Recommended for employees at all functions be it a project manager, business analyst, sales professionals, strategist, HR personnel, finance executive and anyone who wants to take their presentation to the next level.