职位	INTERNSHIP PROGRAMME - DIGITAL MARKETING
职位等级	刚毕业/入门级
职业类型:	营销/业务开发
学历	文凭/高级/研究生文凭
职业性质
职业说明	Week 1: Orientation Introduction to the company, team, and products / services Overview of digital marketing strategies used by the company (website, Google Ads, Facebook, Instagram, Tik Tok) <What, Why, When, Where ,How> Task : Researching current trends in digital marketing relevant to your industry Week 2: Website Familiarization Learn about the website’s structure, content management system (CMS), and analytics tools (e.g., Google Analytics) Review current website content and identify areas for improvement Plan / organise products' category in the website Week 3: Social Media Basics Introduction to social media marketing Study existing Facebook strategies and campaigns How to create engaging content for social media platforms.H21 (graphics, captions) Scheduling posts Week 4: Google Ads Training Learn about Google Ads basics and tools Analyze current campaigns and performance metrics Assist in setting up a basic ad campaign Prepare a report on findings Week 5: Content Creation Create blog posts or articles related to laser router cutting and core advertising materials Develop social media content calendars for social media and blog posts Week 6: Google Ads Campaigns Review the performance of Google Ads campaign set up in Month 1 Monitor ad performance and suggest improvements Assist in creating or optimizing Google Ads campaigns Week 7: Social Media Campaign Launch a small social media campaign (eg. Promotion / Awareness / Engagement) Engage with followers on Facebook, respond to comments, & share user-generated content Analyse engagement metrics and report on finding Week 8: Email Marketing & Market Research Introduction & explain the basic of email marketing Conduct research on competitors and industry trends Prepare a presentation on findings and potential strategies Week 9: Performance Analysis How to use Google Analytics to track website traffic and analyse social media metrics How to interpret data and make recommendations / adjustments to digital marketing strategies Prepare reports on Google Ads and social media performance Develop a plan for future campaigns Week 10: SEO Basic Introduction & explain the fundamentals of search engine optimisation Perform a basic SEO audit of company website Week 11: Final Project & Presentation To create a comprehensive digital marketing strategy for a new product or service Prepare for a presentation to share findings and strategies with the team Week 12: Wrap-Up Finalize all reports and documentation Conduct performance review with intern Discuss the internship experience and Gather feedback from the intern
工作地点	雪兰莪
其它工作地点	-
工作经验	0
年龄	20 - 25
月薪	500 - 500
技能要求	-