Google Refines Search To Better Understand Sloppy Queries

 

“We’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search,” Google search vice president Pandu Nayak said in an online post.

 

The California-based internet company just the past year premiered a neural network-based technique for processing “natural language.” The company said the new effort is based on what it calls Bidirectional Encoder Representations from Transformers (BERT), which is looking to realize query words in the context of sentences for insights, according to Nayak.

 

Google software, like humans, has to cope with understanding what people are trying to say despite the fact that they most likely is not expressing themselves clearly, or even be making sense. Some BERT models for foreseeing queries out are very complicated they need to be handled by high-powered computer processors particularly designed for the cloud, according to Google.

 

“By applying BERT models to both ranking and featured snippets in search, we’re able to do a much better job helping you find useful information,” Nayak said.

 

“In fact, when it comes to ranking results, BERT will help search better understand one in 10 searches in the U.S. in English.” He provided the example of Google software now understanding that the word “to” in a query like “2019 brazil traveler to usa need a visa” is about a Brazilian heading to the U.S. and not the other way around.

 

“Previously, our algorithms wouldn’t understand the importance of this connection, and we returned results about U.S. citizens traveling to Brazil,” Nayak explained. “With BERT, search is able to grasp this nuance and know that the very common word ‘to’ actually matters a lot here, and we can provide a much more relevant result for this query.”

 

Google scheduled to spread the improvement to more languages and locations “over time.”

 

TRONSERVE