PI:X is the strategic execution arm of Piquant Ideas Pte. Ltd. — a boutique brand and business consultancy founded in Singapore in 2013. Over twelve years, Piquant Ideas has built a reputation for insight-led brand strategy that delivers real business outcomes: expanded market presence, stronger customer retention, successful market entries and business transformations across industries and countries.

PI:X extends that foundation into the enterprise, government and listed company segment — bringing the same senior team, the same research-first methodology, and the same commitment to measurable results to organisations that previously had to choose between a global agency's overhead or a boutique consultancy's limited execution capacity.

At PI:X, you get neither compromise. You get the institutional knowledge of a 12-year-old consultancy with the ambition and execution infrastructure to serve Singapore's most complex strategic briefs.