Advertising in Malaysia: Complete Guide
Advertising trains students to integrate creativity and strategy. Course content includes copywriting, brand management, advertising design, market research, consumer psychology, integrated marketing communications, and digital advertising platform usage (such as Meta, Google Ads).
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Recommended Universities
The One Academy (strong in visual advertising strategy)
Taylor's University (combining brand communication courses)
Sunway University
UCSI University
Xiamen University Malaysia
Entry Requirements
Academic Requirements
SPM
At least 5 Credits (including English)
UEC
Minimum 5B
Skills
Language and communication skills required
Foundation/Diploma
Foundation / Diploma in Mass Communication / Marketing / Art
Language
MUET Band 3 / IELTS 5.5+
Duration & Fees
Duration: 3 years (Bachelor's degree)
Fees: RM 55,000 RM 95,000. Project-based learning often involves collaboration with real advertising clients.
Fees: RM 55,000 RM 95,000. Project-based learning often involves collaboration with real advertising clients.
Salary & Career Prospects
| Position | Requirements | Salary Range | Career Path |
|---|---|---|---|
| Copywriter | Creative writing/brand understanding | RM 2,800 RM 4,500 | Advertising agencies, brands, media |
| Account Manager | Communication skills/project management | RM 3,200 RM 5,000 | Advertising agencies, corporations, consulting |
| Creative Strategist | Creative thinking/strategic abilities | RM 3,500 RM 6,000 | Creative studios, brand strategy |
| Brand Strategy Consultant | Market analysis/brand management | RM 4,000 RM 8,000 | Consulting firms, corporate brand departments |
Industry Trend: Starting salary RM 2,800 RM 4,500. Those proficient in digital advertising tools can earn up to RM 80,000 annually.
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US 13089 
GB 10619 
CA 9511 
AU 8705 
IE 6060 
NZ 3055 
BR 1909 
CN 878 
