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Fee Breakdown
- Scholarship up to RM 0
- Voucher: RM 0
Course Structure
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
- Specialised Modules:
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
- Common Modules:
- Visual Culture
- Innovation Processes
- Specialised Modules:
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
- Elective Modules (Choose 1):
- Copywriting and Creative Direction
- Digital and Experiential Advertising
- Internship (16 Weeks)
- Common Modules:
- Integrated Marketing Communications Practice
- Venture Building
- Specialised Modules:
- Crisis Communications
- Audiences and Fandom
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
- Elective Modules (Choose 1):
- Communication Audit and Strategy
- Persuasive Copywriting
Future Career Prospects
- Public Relations Executive
- Corporate Communication Officer
- Journalist
- News Anchor / Broadcaster
- Media Planner
- Social Media Manager
- Copywriter