The ASUS AI PC Campus Roadshow @ New Era brought an engaging technology showcase directly to the student community, introducing the latest ASUS AI PC lineup through a hands-on and interactive campus experience. Designed to connect with younger users, the roadshow featured ASUS Vivobook, ASUS Zenbook, ASUS Gaming V16, and ROG products, allowing students to explore how ASUS AI PCs support productivity, creativity, entertainment, and gaming in their daily lifestyle. To make the activation more approachable and memorable, the setup included a branded ASUS AI entrance arch, product demo zones, interactive promoter sharing, and a free ice cream cart, creating a fun and welcoming experience that encouraged students to discover the ASUS ecosystem in a more casual way. Our team handled the booth setup, branding arrangement, product display coordination, engagement setup, and on-ground execution, ensuring the campus roadshow was visually attractive, functional, and aligned with ASUS’s youth-focused brand direction.
Event Highlights:
- Campus Technology Showcase: Brought the ASUS AI PC experience directly to students at New Era through an accessible and engaging on-ground activation.
- Hands-On Product Demo: Featured ASUS Vivobook, Zenbook, ASUS Gaming V16, and ROG products, allowing students to test and understand the products up close.
- AI Lifestyle Experience: Highlighted how ASUS AI PCs support study, productivity, content creation, entertainment, and gaming.
- Interactive Engagement: Promoters guided students through product features, AI functions, and usage benefits in a friendly, easy-to-understand way.
- Free Ice Cream Cart Activation: Added a fun lifestyle touchpoint to attract students, increase booth traffic, and create a more memorable campus experience.
- Strong Visual Branding: The setup included ASUS AI signage, branded arch, product backdrops, demo counters, and display materials for clear brand visibility.
- Our Scope: Our team managed the booth setup, branding execution, product display arrangement, engagement setup, logistics coordination, and on-site support.
Looking to create a campus roadshow, student engagement campaign, or interactive product showcase? Contact our team to plan and execute a complete activation experience from concept, setup, branding, product display to on-ground coordination.
