Roving event marketing refers to marketing campaigns that travel from location to location, engaging customers directly. In Malaysia, roving events often include pop-up booths, roadshows, and mobile displays that bring brands to life in various public spaces. These events offer businesses the chance to interact with their target audience face-to-face, creating a personalized experience. Whether it’s a product demo, contest, or interactive activity, roving events are an excellent way to capture attention and create buzz for your brand.