"The White" is a well-established furniture brand known for its premium EOM (Engineered-On-Order) products, including wardrobe furniture, mattresses, dining sets, and sofas. Our aim is to solidify "The White" as a leading furniture retailer in the region, offering high-quality, customizable products to a broader customer base.

OBJECTIVES

STORE EXPANSION:
Open one shop lot at Tebrau Aeon within the next year to tap into a new customer demographic and increase brand visibility.

TECHNOLOGY UPGRADE:
Technology Upgrade: Invest in new furniture manufacturing technology to improve production efficiency and product quality, ensuring customer satisfaction and competitive advantage.