Customized services refer to services that are tailored to meet the specific needs and preferences of individual customers or clients. These services are designed to provide personalized experiences and meet the unique requirements of each customer.

In customized services, the service provider takes into consideration the specific requirements of the customer, such as their preferences, budget, and specific needs, and designs a service that meets these requirements. This approach to service delivery can lead to higher levels of customer satisfaction and loyalty, as customers feel that their individual needs are being met.