Hotel, Retail Store, Gym, Golf Resort, Entertainment Outlet Scenting Strategy
1. Create a memorable brand identity
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Scent is linked to memory and emotion. A signature scent helps guests to recall to specific smell with the hotel brand, making their experience more memorable and unique.
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Luxury hotels often like to use their signature scents to attract their guest and make their stay memorable.
2. Enhance Guest Experience
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A pleasant scent creates a welcoming atmosphere the moment guests enter the lobby or your retail store.
- It gives impressions of cleanliness, comfort and luxury, especially in high-end hotel.
3. Emotional Impact
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Scents can evoke positive emotions like relaxation, calm and happiness.
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For examples, lemongrass scent for forest resort, lavender may be used in spas for relaxation.
4. Influence Guest Behaviour
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Scents can attract guests to linger in certain areas like lobby or coffee bar.
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Some studies shows that a pleasant smells can increase spending in retail spaces or F&B outlets in hotels.
5. To Cover Unpleasant Odors
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Some hotel for instance at hill top or beach side may experiences excessive moist and cause grow of molds. Scenting is one of the effective solution to masking the smell.
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Scenting also good in hiding cigarette smells and old carpet smells.
In short, scenting is another next level experience that hotel, or retail store aim to create alongside with beautiful good design, lighting, sound and services. Scenting should be one of the tool for branding, psychology and hospitality.