Brainsteering Through Strategic Thinking

Introduction

“Brainsteering” is a powerful process that harnesses the collective thinking and working styles of participants to develop the optimal strategic direction.

This program equips participants with various tools to sharpen their business foresight and craft a winning strategic game plan. By leveraging trends and market signals, and armed with cutting-edge thinking and strategy tools, participants will learn a structured approach to strategic thinking that delivers high-quality results in a time-efficient manner.

Learning Objectives

Upon completion of this programme, the participants will be able to:

• Learn the 3 fundamentals of strategic thinking that will assist in the thought process.
• Understand the definition and the framework of strategy.
• Audit the current strategic direction using strategy cascading to identify opportunities.
• Learn how to process a structured thinking flow so not to waste time and achieve more result.
• Identify a strategic problem that your organization faces, frame it as a question, and brainstorm possibilities to solve it.
• Surface and pick the conditions that would need to be true to make the possibility a winning strategy.
• Conduct a complete process in developing strategy and create an execution plan.
• Build and conduct different types of tests to help you choose among your possibilities.

Key Content

Module 1: An Introduction to Strategy

• What Is Strategy
• Moving away from the old strategic tools
• Overview of strategy process map & strategy choice cascade
• Auditing your current strategic direction

Module 2: Strategy Process Map – A Framework For Navigating Strategy

• Step 1: Identifying the problem or issues
  • Clustering and decoding the real issue through the foresight lens
• Step 2: Framing a question for steering the thought process
  • Using HMW questioning technique
• Step 3: Generate possibilities
  • Developing strategic ideas using BlueCard brainstorming techniques
  • Using strategic prompts to explore further ideas
  • Idea selection to cascade further
• Step 4: Deciding what would have to be true
  • Looking at 3 strategic lenses
• Step 5: Identifying barriers
  • Techniques to determine barriers
• Step 6: Design & conduct strategy test
  • Understanding the 3 types of strategic prototypes
  • Deciding and planning the feasible prototype
• Step 7: Deciding the strategy to implement
  • Establishing management capabilities
  • Setting up management systems

Module 3: Strategy Choice Cascade – A Way To Articulate Strategy

• Step 1: Designing winning aspiration
• Step 2: Deciding the playing field demographics
  • The 5 lenses of where to play
• Step 3: Deciding on how to win
  • Exploring between two strategies
  • Differentiation vs low cost
• Step 4: Defining the activities needed to build competitive advantage
  • Leveraging on unique capabilities
  • Exploring current winning capabilities
• Step 5: Establishing management system
  • Establishing & defining monitoring system

Methodology

This course is essentially participative and practical which is crafted with project based learning methodology, emphasizing learning through experience. The following methods are used:- Interactive lectures, role plays, group work, brainstorming and discussions.