Impress the Point! Through Effective Business Writing

Introduction

Course Objectives

• Build winning relationship with your readers; employees, colleagues, customers, and the public
• Discover and model your writing style to others
• Express your point effectively
• Rediscover your passion in writing 
• Use various strategies to achieve any desired outcome

Key Content

Module 1: Overview

• Context setting
• Definition of written commnication
• Why is good business writing good for business
• The 7Cs of professional business writing
• Commonly used business documents

Module 2: Writing is Easy

• Develop a focused mindset towards writing
• Pre-writing techniques
• Who will catch the Road Runner?
• The Fear Factor
• Getting to results

Module 3: The Writing Process

• Context and content
• Define the purpose
• Objective, audience and tone
• Building objectives
• Discover your strategy

Module 4: Planning

• Visualization of facts and ideas
• The role of details
• unity
• Support 
• Organization

Module 5: Writing

• Definition of writing style
• The 5 proven styles of writing
• Writing models
• Relationship between styles and models
• Choosing the style and model for writing

Module 6: Presenting

• The past and future perspective
• How to write business memo
• How to write sales proposal
• How to write press release
• How to write business email
• How to write business report
• How to write an executive summary
• Scenario writing
• Relationship between styles, models and formats

Module 7: Revising

• The critical 3 step approach in revising
• The 5+1 assessment rule
• Focusing on positives
• Consistency in writing
• Active vs passive
• Being concise
• Compratives and superlatives
• How to proofread your own writing effectively