High Impact Business Writing Skills

Introduction

Course Objectives

• Learn how to compose effective business letter, memo, email and report
• Structure business documents effectively
• Avoid common grammatical mistakes
• Write in a clear, concise style
• Organize and structure ideas logically and with appropriate language structures to convey the ideas with clarity

Key Content

Module 1: General Principles of Writing

• Clarifying your objectives
• 6 Questions to clarify your thinking
• Who is going to read your document?

Module 2: Writing Sentences and Paragraphs

• Topic sentence
• Paragraph and sentence length
• Paragraph linking and coherence
• Maintaining consistency of tense
• Using active vs passive voice
• Using non-sexist language
• Using jargon and technical terms

Module 3: Writing Emails

• Written communication
• Write with the YOU attitude
• Use a positive tone
• Focus on the reader and benefits to reader
• 7Cs of writing 
• Organizing your writing

Module 4: Writing Memos

• Memos
• Characteristics of successful memos
• Writing style and tone
• Types of memos
• Format of memos

Module 5: Good Writing Techniques for Business Correspondence

• The best sequence of delivery 
• Structuring your text
• How to ask for things
• How to give bad news
• Responding to complaints
• Writing complaint emails
• Do's and Don'ts in email

Module 6: Editing Your Work

• Top down approach to improve text
• Effective transitions
• Tips to maximize impact
• Proofing your work

Module 7: Report Writing

• Clarifying purpose
• Analysing audience
• Designing structure
• Selcting information
• Drafting and laying out text
• Editing and proofing your draft

Target Audience

Methodology