718 AP1 IRONS: New 718 AP1 irons are built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game’s most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly. “Titleist has an iron for every dedicated golfer, and that starts with 718 AP1,” Talge said. “There’s no better option in the game improvement iron category.”

• New progressive construction from hollow-body long irons to undercut cavity mid and short irons provides the best combination of distance and trajectory for each individually-designed iron.

• Thin, fast, unsupported face inserts generate explosive ball speed for more distance. Hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, maximize carry distance on longer shots into the green. 

• High-density tungsten weighting produces a lower CG for higher launch with shot-stopping control. The high-MOI design –with an average of 58.5 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face for more consistent distance on off-center hits.

• Premium game improvement profile delivers the look, sound and feel that players expect from a Titleist iron. Improved leading edge pre-wear creates more efficient turf interaction for more consistent contact.

Built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game's most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly.

'Titleist has an iron for every dedicated golfer, and that starts with 718 AP1,' Talge said. 'There's no better option in the game improvement iron category.'

Key Features: Progressive construction; a thin, fast, unssuported face insert; tungsten weighting; improved leading edge