Omnichannel may have been the popular buzzword in the past year, but seamless commerce is set to rise in 2025. This represents brands’ ability to provide a seamless customer experience across various platforms—social media, apps, websites, marketplaces, and offline stores. The pandemic, AI, and resilient supply chains have accelerated this comprehensive approach. 

49% of consumers adopt a hybrid shopping approach and are comfortable with both physical and online stores. When shopping in a physical store, 8 out of 10 shoppers check product reviews and compare prices on their mobile. This highlights seamless shopping growth as one of Malaysia’s rising e-commerce trends. Brands are increasingly investing in live streaming, social media, efficient inventory management, and faster shipping to increase customer satisfaction. 

马来西亚正从全渠道商务转向无缝商务

全渠道（Omnichannel）可能是过去一年流行的术语，但无缝商务（Seamless Commerce）将在2025年迅速崛起。这种模式意味着品牌能够在多个平台（社交媒体、应用程序、网站、电商平台以及线下门店）之间提供无缝的客户体验。疫情、人工智能（AI）以及强韧的供应链加速了这一全面商业模式的发展。

49% 的消费者采用混合购物模式，既习惯于线下购物，也适应线上购物。在实体店购物时，80% 的消费者会使用手机查看产品评价并比价。这表明无缝购物正在成为马来西亚电子商务的最新趋势。

为了提升客户满意度，品牌纷纷加大在直播、社交媒体、智能库存管理和更快物流配送等领域的投资。


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