Commerce is not any longer described as a simple transaction of a product or service. In the past, the buying process only looked at a transaction in stores, through a direct salesman or supplier, or through an online storefront or portal, however nowadays it has evolved to be much more. With the merging of advanced technology, which includes artificial intelligence and voice, technology has pushed the commerce industry into a digital evolution. It's from these innovations that brands are now connected with customers directly and on a more personal level to change the consumer buying experience by and large.
 
The State of Disruption in Manufacturing
 
This digital development has escalated further to shake up the manufacturing industry. With numerous digital and technological innovations, it's hard for manufacturers to know what direction is best for their company. In order to prevent the common digitization mistakes, manufacturers need to give attention to new processes and strategies to look at how commerce can transform the core of their business.
 
Digital disruption has unsealed a new world of commerce opportunities for manufacturers, enabling companies and brands to make more personalized relationships and boost revenue when new practices are applied correctly. It’s by tracking commerce trends and experimenting with new technological solutions that manufacturers can find out what will and what will not help the manufacturing industry advance digitally.
 
The following the top trends contract manufacturing organizations should track to help them turn out to be a superior and mature brand that dominates within the commerce space.
 
Emphasizing Innovation:
Gone are the times where a simple passive website was sufficient. Today’s manufacturing industry is demanding that everything is digital: commerce, product catalogs, self-service portals plus much more. Companies are using the digital space to their advantage to deliver personalization and use digital technology that can take the load off on routine transactions and requests.
 
Digital-First Strategies:
Pop-up manufacturers and startups are seeing great results from establishing a primary targeted audience exclusively through digital. These early companies are then beginning to disrupt the industry by opening physical retail stores with an already established customer base. Digital has reduced startup costs now more than ever before, calling for established brands to know that new consumer companies are only going to continue to grow and disrupt the space.
 
Omni-Channel Fluidity:
Technological enhancements in recent years have provided manufacturers the power to experiment with different channels in order to enhance customer experiences. Half of purchases are made via mobile, and some experimental brands are screening the waters by incorporating artificial intelligence in order to help clients purchase through voice interaction and voice-controlled devices, like Amazon and Alexa. Never the less, there is one key takeaway when looking at the fluidity of the customer experience: customers are in control of the buying process. Companies really need to support their customers aside from their chosen channels for purchase.
 
Personalization: The right place at the right time:
Customers wish personalization. To enable manufacturers to hit your objectives, they need to take a deep dive into their target consumer and know their buyers inside and out. Buyers want to be shown that companies recognize their wants and needs, with brands delivering personalized promotional offers and relevant content directed to specifically to them.
 
Data Driven Actions:
While customer relationships are vital, that shouldn't be the only point of concentration. In order to really guide sales pursuits, manufacturers need to make leveraging data a top priority. Sellers have a huge amount of data at their fingertips that they are able to make use of to promote their products. Leveraging artificial intelligence and machine learning can help create informed conversations, digital experiences, product offers and pricing across all sales channels. By sharing relevant reports with all direct sellers and translating them into actionable insights, they can present product offerings that customers are likely to order.
 
The Future of Manufacturing
 
Both the manufacturing and commerce industries have reached a digitally driven age, where new technological improvements and techniques are consistently evolving. To ensure manufacturers to survive, it is our predominant concern that high-level executives and CMOs utilize these evolving technologies and follow the latest commerce trends. As they continue to evolve, they're going to become digitally mature and lead the market through personalized businesses strategies tailored towards their customers.
 
This article is originally posted on tronserve.com