HAPPY GRASS traces its root to a small business started in 1932. It built its specialty in food related products and services over the year. It acted as a trusted provider for local community. The company entered a period of high growth after the third generation of the family took over the management.

The new management put great emphasize on research and innovation. They brought a complete new line of DIY food products to the market. Today, the company has a various popular DIY products.

VISION

HAPPY GRASS strives to be the preeminent leader in the field of DIY products. The brand aims to simplify people’s lives in dessert and food making.

GOAL

HAPPY GRASS aims to serve a wider range of customers better. HAPPY GRASS will continuous to bring new life style ideas and food products to customers through effort of research and development.HAPPY GRASS also improve and enhance production control and capability to serve market demand with efficiency.  It has led HAPPY GRASS into tremendous array of business opportunities that have been proven to be highly successful and profitable.

VALUE

HAPPY GRASS values a strong tradition of innovation through creating DIY products to fit modern’s people lives. HAPPY GRASS wants to show its commitment to produce high quality DIY products for HAPPY GRASS loyal supporters. HAPPY GRASS has maintained its good relationships with our supporters.

MOTTO

Everyone can be a chef.

MISSION

-  To bring traditional Asian and western refreshment food to customers.
-  To simplified the home food making process by providing pre- formulated and pre- packaged food products.
-  To provide the wide range of choice to customers by continuous effort in research and development.

BRAND ATTITUDE

Always caring about people’s lives.