Smart Manufacturing Technology Malaysia 2018

"Industy 4.0" is sure to be one of the hottest economic topics in the coming years, so it is important that we understand now what it actually means.

Advantages

• Eliminates wastage within a production line
• Lower total cost for a company
• Increases customer base by improving efficiency and sustainability
• Improves corporate workplace culture by elevating employee job quality

Objective

Creative Approach A&P Campaign

• Email Direct Marketing (EDM) - exhibitors can benefit publicity mileage once you sign the agreement
• Editorial - press interview for selected products and services
• Above the line & Below the line advertising which include billboard, electronic and print media, trade magazines
• Presend visit to major agencies, MNC, GLC, SMES
• Using social media to reach target audience
• Website - website banners and social media
• Print collaterals and invitations - will be provided complementary for exhibitors personal invitations.
• Show preview - exhibitors product highlight to remind visitors
• VIP - Invitations to increase quality visitorship
   

8 Reasons How Exhibition Work

1. Cost per visitor as against competitive sales calls, travel, entertainment.
2. Effectiveness of salesman with his product beside him - an exhibition's unique advantage.
3. Cheap market / competition research
4. Time cost per visitor for scarce sales / executive time
5. Exhibitor enjoy highly targeted trade buyers and business
6. Speed to market - Exhibitions offer massive exposure, and ease to entering new market.
7. Flexible - Opportunities to brand building through sponsorship and seminars
8. The buyers come to you, many of them are specifies and influencers