The ASUS AI PC Launch 2025 @ Boathouse Ampang introduced the latest ASUS AI-powered laptop lineup in a stylish and immersive environment built around the theme “Aesthetically Intelligent.” Set within a distinctive dome venue, the event combined a clean, lifestyle-driven aesthetic with hands-on product discovery, allowing guests to experience the latest ASUS Vivobook and Zenbook models up close. From the elegant showcase zones and branded registration area to the live product presentation, audience engagement, and hospitality experience, the event was designed to highlight ASUS’s vision of making AI computing more personal, powerful, and visually refined. Our team handled the event setup, branding execution, stage presentation environment, registration area, product display styling, and overall on-site coordination, ensuring a seamless launch experience that reflected the premium direction of the ASUS AI PC series.
Event Highlights:
- Theme-Driven Experience: The setup was designed around “Aesthetically Intelligent,” creating a soft, modern, and premium launch atmosphere.
- Product Showcase Zones: Dedicated display areas allowed guests to explore featured ASUS AI PCs, including the latest Vivobook and Zenbook series.
- Immersive Venue Styling: The dome structure at Boathouse Ampang was transformed into a branded experience space with elegant decorative touches, ambient lighting, and clean architectural visuals.
- Live Launch Presentation: A main stage session introduced the new ASUS AI PC lineup, supported by a large LED presentation format for strong product storytelling.
- Hands-On Product Experience: Guests had the opportunity to interact directly with the laptops, explore design details, and understand key AI-driven features.
- Guest Experience Touchpoints: The event also included supporting lifestyle elements such as registration flow, hospitality setup, coffee service, and audience engagement moments to enhance the overall experience.
- Our Scope: Our team managed the event build-up, branding application, display styling, registration setup, stage environment, and overall event coordination.
