Consumer Protection Act 1999 (CPA 1999)

Purpose:
To protect consumers from unfair trade practices, misleading information, and defective products.

Key Highlights:

• Applies to goods and services purchased for personal use, including online purchases.
• Prohibits false advertising, deceptive claims, and unfair sales practices.
• Provides consumers with rights for refunds, replacements, and claims for defective products.
• Introduces enforcement actions against sellers who breach consumer rights.

Why it matters for businesses:
All businesses—online and offline—must ensure truthful marketing, clear pricing, and fair business conduct.

《1999年消费者保护法》（Consumer Protection Act 1999，CPA 1999）
目的：
保护消费者免受不公平交易行为、误导性信息以及瑕疵产品的侵害。
重点内容：

• 适用于消费者为个人用途所购买的商品与服务，包括线上购买。
• 禁止虚假广告、误导性宣称及不公平的销售行为。
• 赋予消费者退货、换货及瑕疵产品索赔的权利。
• 对违反消费者权益的卖家采取执法行动。

对企业的重要性：
无论线上或线下企业，都必须确保真实营销、清晰标价，并保持公平的商业行为。