马中企业家联合会获颁 世界品牌基金会“杰出商业战略联盟奖”

（吉隆坡26日讯）马来西亚中国企业家联合会（PUCM）获颁世界品牌基金会2020年BrandLaureate BestBrands电子品牌 “杰出商业战略联盟奖”

“The BrandLaureate杰出商业战略联盟奖”由非营利机构世界品牌基金会(The World Brands Foundation)组织举办，旨在表彰在亚太地区的全球优秀品牌中的最佳品牌，被称为品牌中的“奥斯卡”。获奖评定标准为该年度各品牌在品牌战略、品牌文化、品牌传播、品牌资产和品牌绩效方面的表现。

世界品牌基金会（TWBF）总裁KK Johan博士和BrandLaureate首席执行官赵美萍女士昨日正式为PUCM总会长拿督李中平颁发奖杯和证书。

“我要祝贺PUCM凭借其无可否认的领导力和对品牌使命的承诺而获奖，该品牌使命是促进马中两国企业的合作以及两国的友好关系。联合会在2020年崛起并一直专注于自己使命,是一个很好的典型。” KKJohan博士说。

马来西亚-中国企业家联合会（PUCM）是一个很具活力、勇于创新的商会组织。联合会成立于2015，目前有160多位会员，是一个多元包容的中国企业家联合会，会员包括中国央企、国企、民营和私营企业，他们投资在各种行业，包括信息技术，建筑，采矿，石油和天然气，电信，能源，零售和制造业 ， 在大马创造了大量的就业机会，为马来西亚的经济发展做出了重要贡献。

PUCM于2019年12月14-15日在吉隆坡谷中城展览中心成功举办为期2天的大马首届“中国智能科技展览会” ，为促进马中两国在智能科技领域的合作开辟了新的平台和机遇。

2020年，新冠疫情肆虐，PUCM的会员们先后为马中两国抗疫捐赠物资、现金及医疗设备，总计价值数百万元，为马中抗疫提供了力所能及的支持和协助，很好地在大马履行他们的企业社会责任。

PUCM会员热心公益、关爱弱势群体积极行善，长期不遗余力在大马开展慈善公益活动，包括捐赠物资给 孤儿院、老人院，与马来皇室一起举办“铁骑义举”在马来乡村挨家挨户探望贫困人士，并根据实际需求提供必要的援助等活动，体现了联合会会员们热心公益、关注弱势群体的善举。 

PUCM除了和大马主流媒体密切合作之外，还创办了自身的官方媒体《马中企业家》中英文杂志、《马中透视》中英马来文三语新闻App及英文报纸等，为在马宣介中资企业、促进马中友好提供了良好的示范和教材。

PUCM总会长拿督李中平说，“感谢世界品牌基金会颁发这个奖项给联合会。奖项是对我们过去5年来为促进马中两国经贸投资合作和友好往来的付出的肯定，对联合会也是一种激励，未来PUCM将继续秉持“活力创新正能量、入乡随俗接地气”的宗旨， 举办更多活动进一步促进两国企业在贸易、投资和智能科技等领域的合作。”

有关The BrandLaureate BestBrands Awards的更多信息，请浏览：www.thebrandlaureate.com。

The prestigious award was presented to PUCM’s President, Dato Keith Li Zhong Ping by World President of The World Brand Foundation (TWBF) Dr. KKJohan and Chief Executive Officer of The BrandLaureate, Ms. Chew Bee Peng.

The BrandLaureate BestBrands e-Branding Awards 2020 – Business Strategic Alliance Award is conferred to brands that has stood strong, successfully maintained and sustained its brand name and leadership during challenging times.

“I would like to congratulate PUCM for receiving the Award for its undeniable leadership and its commitment to their brand’s mission to foster good partnerships between businesses and relations between the Malaysian and Chinese government. The association is a good example of a brand that has risen to great heights in 2020 and stayed focused on their mission,” said Dr. KKJohan.

One of the most active and progressive associations in Malaysia, PUCM has remained strong and resilient throughout the years. With over 160 members invested in a variety of industries including information technology, construction, mining, oil & gas, telecommunications, energy, retail, and manufacturing, PUCM has made a significant contribution to Malaysia’s economic development.

PUCM has been actively promoting Chinese companies and communicating with the local community through such creative methods as holding trade exhibitions, shooting Chinese New Year and Hari Raya video clips, holding seminars and forums, interacting with the Bumiputera community and holding charity events. PUCM also interacts regularly with local and international media.

PUCM set up Pahang Chapter and AI chapter to strengthening closer ties with Malaysian societies through various regions and business sectors.

PUCM held Malaysia’s 1st China Smart Technology Trade Exhibition ( SCITE) on 14th to 15th December 2019 in Mid Valley Exhibition Center Kuala Lumpur  companies and presented AI and Smart technology products from China , such as smart city concept , various Robot applications ,  drone presentations and other smart products, which created a valuable platform for AI enterprises between two nations.

PUCM members has donated over 3 Million Ringgit medical supplies and cash  in total to Malaysia and China authorities fighting against  covid-19, which well illustrates PUCM’s passion  and caring to both two nations’  needs in time.

“Receiving this award is a testimony of all the efforts PUCM has put in since our establishment in supporting Malaysian business and the government to be better prepared and actively involved in The 4th Revolution through the power of technology.  Through the investment and entry of Chinese entrepreneurs and business into Malaysia, we hope that there will be a more technology exchange between entrepreneurs of the two countries. Thank you TWBF for this outstanding recognition,” said Dato Keith Li Zhong Ping, PUCM’s President.

The BrandLaureate BestBrands e-Branding Awards 2020 is dedicated specially to honor distinguished business leaders, corporations and brands that have not only stood strong, but have also reflected their agility and resilience in coping with the totally unforeseen circumstances that COVID-19 has brought.

Supported by The World Brand Foundation (TWBF), the foundation formerly known as Asia Pacific Brand Foundation (APBF) was founded in 2005 and is led by World President, Dr. KKJohan. A pioneer organization in the arena of branding, TWBF is an influential and inspiring organization that enjoys an international presence and reputation. It launched The BrandLaureate World Special Edition Awards in Ho Chi Minh City, Vietnam in 2017  followed by Singapore and Hanoi in 2018 as well as Shenzhen in 2019.